On days like today I like to look at Venn diagrams for the eternal Fast/Good/Cheap paradox. And then I cry.
So I read 10 reasons why I ignored your CV this morning.
And some of it I agree with – everyone should have professional information returned by a Google Search and not just drunken Facebook pics. And please, please use spell check and read the damn thing backwards one word at a time just in case.
But the whole ” I will reject your application if you have a Hotmail email address” on there? Well, that’s just dandy.
Never mind I’ve been on Hotmail for 16 years. Never mind it’s the only email address which I’ve had throughout 7 jobs and 2 university degrees. Never mind that I have an alternative @outlook.com address on there I now use for professional purposes.
You see Hotmail and that makes me less of a digital expert? I see Hotmail and I know I’ve been around online for a decade and a half and I had the sense at the beginning to call myself something sensible and not “fluffy_bunny69” or some such bullshit.
You don’t want my CV? Well, you just pretty much guaranteed that I won’t ever be sending it to you.
Marketing is all about the future is it? Have you never heard that quote about those that don’t learn from history are doomed to repeat it? What a short sighted futurist view.
Everytime I blink things in SEO are called something new. This week I spent some time on the phone chatting with the agencies I appropriated pens and little tins of sweets from at this year’s Marketing Week Live. I always try at events like that to only talk to the companies I think I might have a need to work with but sometimes I will admit I am lured in by the promise of things like jelly sweets and free bottled water. As they make up the majority of my diet on conference days, I really don’t think I can be blamed for this.
Anyway, I only went for half of the second day of Marketing Week. I would have liked to have gone to more but the event happened in my first week back at work after three weeks travelled around Iceland and Norway, so I simply didn’t have the time to spare. I attended one of the sessions in the digital training space about useful content marketing tools (still need to check out that list) and another session which I thought was going to be all about digital trends in consumer life and ended up being more about selling in a new product, which is a move I always feel is dickishly misleading but whatever. Continue reading
So I spent the past three weeks eating Icelandic fish, drinking Nordic beer and not going to bed at a sensible hour because the sun was still up. Initially I did entertain thoughts of updating this blog while on holiday but in the end… nah.
So here I am back at my desk and wireframing emails for one of my brands. It’s a pretty high spec brand so I went to check if there’s any highlighted best practice for luxury brand emails floating around out there on Google using the time honoured method of typing in keywords and hoping for solutions.
And I find SERPS of those solutions but most of them are old. In the hour I spent searching around for mobile optimised email tips, best practice file sizes, pixel widths and newsletter guidance I was mostly returned articles and advice from 2012 and earlier. And I’m not complaining, really I’m not, but in all of the advances in technology and the growing importance of tablets, should there not be more recent advice out there for the digital marketer?
So here we are, here is my possibly soon to change but definitely up to this moment accurate advice on designing emails in this day and age of tablets, smartphones and gmail: Continue reading