Fast, Good, Cheap – Pick two

Fast, Good, Cheap - not my image

On days like today I like to look at Venn diagrams for the eternal Fast/Good/Cheap paradox. And then I cry.

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News Rewired July 2014 – Storify collections

Every News Rewired I tweet like a crazy person and forget to make notes. So Storify is a wonderful tool for me to keep track of things that were said.

Here are my Storify-ed, tweet-ed notes from yesterday:

Trinity Mirror and Newsroom 3.1 – Jo Kelly in the engagement session

BBCgofigure and social media banners – Bella Hurrell in the engagenent session

Facebook’s continued dominance and oversights – Karla Geci in Facebook for journalists.

Crowdfunding in journalism – Ernst-Jan Pfauth of De Correspondent and Lyra McKee in the collaboration beyond the newsroom session.

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Newsroom 3.1, #bbcgofigure, some truly scary Facebook facts and the value of Flappy Bird – things I learned at #NewsRW

News Rewired

So I spent today at the News Rewired conference in the Microsoft building at Victoria. As ever there were loads of nifty bits of data to plough through, the usual bread-based lunch, a goody bag with jelly beans (eaten by the end of the first session) and the familiar envy over just how swanky the office looks.

Sadly I don’t work in mainstream news or consumer publishing, so often many of the tips aren’t the kind of thing I can put in place for my brands. That being said, knowledge is power, and here are some of the bits that will be influencing some of my strategic choices in terms of digital publishing. Continue reading

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12 things I have learned in 12 years of working on websites

Because lists are just so hot right now…

  1. “One tiny change” is anything but.
  2. Anyone who claims to know exactly what the Google search algorithm is and who has never worked at Google is either lying or delusional.
  3. Wikipedia can be incredibly awkwardly badly wrong – but it won’t let you fix it if you’re the primary source.
  4. You never go wrong keeping your LinkedIn profile up to date.
  5. Facebook privacy settings should be checked every three months – just in case.
  6. No one should ever say “can you make it pop more” unless they are talking about Rice Krispies.
  7. Wikipedia, TV Tropes, the Oatmeal and IMDB are sinkholes of time that you will never get back.
  8. The promise that “this time I will update my blog everyday” is broken more often than New Year’s Resolutions.
  9. If you don’t call it something sensible don’t expect search engines to find it.
  10. Grammar jokes never get old.
  11. If it exists, there is a Youtube parody of it.
  12. Lists make surprising easy blog posts.
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A defence of my hotmail email address

So I read 10 reasons why I ignored your CV this morning.

And some of it I agree with – everyone should have professional information returned by a Google Search and not just drunken Facebook pics. And please, please use spell check and read the damn thing backwards one word at a time just in case.

But the whole ” I will reject your application if you have a Hotmail email address” on there? Well, that’s just dandy.

Never mind I’ve been on Hotmail for 16 years. Never mind it’s the only email address which I’ve had throughout 7 jobs and 2 university degrees. Never mind that I have an alternative @outlook.com address on there I now use for professional purposes.

You see Hotmail and that makes me less of a digital expert? I see Hotmail and I know I’ve been around online for a decade and a half and I had the sense at the beginning to call myself something sensible and not “fluffy_bunny69” or some such bullshit.

You don’t want my CV? Well, you just pretty much guaranteed that I won’t ever be sending it to you.

Marketing is all about the future is it? Have you never heard that quote about those that don’t learn from history are doomed to repeat it? What a short sighted futurist view.

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Page Rank Vs Domain Authority Vs Content Marketing Vs who knows what else

Everytime I blink things in SEO are called something new. This week I spent some time on the phone chatting with the agencies I appropriated pens and little tins of sweets from at this year’s Marketing Week Live. I always try at events like that to only talk to the companies I think I might have a need to work with but sometimes I will admit I am lured in by the promise of things like jelly sweets and free bottled water. As they make up the majority of my diet on conference days, I really don’t think I can be blamed for this.

Anyway, I only went for half of the second day of Marketing Week. I would have liked to have gone to more but the event happened in my first week back at work after three weeks travelled around Iceland and Norway, so I simply didn’t have the time to spare. I attended one of the sessions in the digital training space about useful content marketing tools (still need to check out that list) and another session which I thought was going to be all about digital trends in consumer life and ended up being more about selling in a new product, which is a move I always feel is dickishly misleading but whatever. Continue reading

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10 (possibly wrong and likely soon to be outdated) tips for email.

Email icon

So I spent the past three weeks eating Icelandic fish, drinking Nordic beer and not going to bed at a sensible hour because the sun was still up. Initially I did entertain thoughts of updating this blog while on holiday but in the end… nah.

So here I am back at my desk and wireframing emails for one of my brands. It’s a pretty high spec brand so I went to check if there’s any highlighted best practice for luxury brand emails floating around out there on Google using the time honoured method of typing in keywords and hoping for solutions.

And I find SERPS of those solutions but most of them are old. In the hour I spent searching around for mobile optimised email tips, best practice file sizes, pixel widths and newsletter guidance I was mostly returned articles and advice from 2012 and earlier. And I’m not complaining, really I’m not, but in all of the advances in technology and the growing importance of tablets, should there not be more recent advice out there for the digital marketer?

So here we are, here is my possibly soon to change but definitely up to this moment accurate advice on designing emails in this day and age of tablets, smartphones and gmail: Continue reading

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