Hari Patience

So I spent the past three weeks eating Icelandic fish, drinking Nordic beer and not going to bed at a sensible hour because the sun was still up. Initially I did entertain thoughts of updating this blog while on holiday but in the end… nah.

So here I am back at my desk and wireframing emails for one of my brands. It’s a pretty high spec brand so I went to check if there’s any highlighted best practice for luxury brand emails floating around out there on Google using the time honoured method of typing in keywords and hoping for solutions.

And I find SERPS of those solutions but most of them are old. In the hour I spent searching around for mobile optimised email tips, best practice file sizes, pixel widths and newsletter guidance I was mostly returned articles and advice from 2012 and earlier. And I’m not complaining, really I’m not, but in all of the advances in technology and the growing importance of tablets, should there not be more recent advice out there for the digital marketer?

So here we are, here is my possibly soon to change but definitely up to this moment accurate advice on designing emails in this day and age of tablets, smartphones and gmail: Continue reading →