Okay, I lie. It was only 9 months. But it was a bloody long 9 months of 4 hours a day on trains, tubes and buses and if I get nothing else out of it, I have read a lot of books.
It all started when I was offered a job by one of the world’s leading digital consultancies…
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Gather round, children. Today’s story time is all the structure and quality of a website and the effects that has on your search rankings.
You can have the best written, highest quality piece of content with an amazing search engine optimised headline – but if it’s on a crappy slow badly-designed site, it won’t rank well.
Now, incoming links are a lot to do with site quality in terms of domain authority and all that, but we’re going to cover those in Part 3 of the Gospel.
By all rights I should be writing part 2 of the search gospel but instead this week finds me in Washington DC filming and editing videos for one of my brands. I’ve already shot and chopped 5 interviews in the past 24 hours, so I’m way ahead of myself. I’ve even saved enough time to put together a Storify of the event so far, which always makes me happy (love that site).
But anyway, as this is a one day conference with some preliminary work needed on the Sunday I’ve been in town since Friday, mostly wandering around monuments and eating too much too rich food, but hey, this is America, it’s how they roll here.
(I can’t pull that off, can I? Far too British middle class to sell it.)
Anyway one of the things I dearly wanted to see was the Newseum. I went there once several years ago, but only made it through the door late in the day, so the whole experience was something of a mad cap rush to see as much as possible before security guards kicked me out. Not so this time, this time I had planned. This time I spent 5 whole hours in the place. Continue reading
I have lost track of how many times journalists (and others, but especially journalists) bemoan the fact that no one can find their long form lovingly written really truly excellent feature content.
To which my (apparently cynical) response is, “Well, what did you call it?”
“Oh, it’s got a great title,” they say. “It’s a called “Going the distance,” isn’t that great?”
“Lovely,” I say, “so it’s about long distance running or cycling? Maybe travel journalism about a hiking holiday?”
“No. It’s about Scottish Independence.”
And so it goes.
And so here is Aunty Hari’s absolute all-time top one rule about writing content that you want to be found organically by search engines.
FOR THE LOVE OF ALL THAT IS HOLY CALL IT SOMETHING SENSIBLE.
Every now and then it’s important to be proven right. It’s good for the ego and it makes me feel all warm and fuzzy inside. And so you can imagine how delighted I was when Econsultancy, the digital marketing blog that all digital marketing blogs aspire to be, published a post on how internal linking and landing pages were still very important in terms of search and should not be forgotten about.
Preaching to the choir there lads, but I recognise why it must be done. The great god Google knows I’ve been banging on about this for years with only moderate take up by my brands. Being able to circulate that article with an email I hope came down on the right side the “look, see, I was right”/”told you so” smug barrier will hopefully be another step on the road to good search practice on every brand I work with.
A girl can dream, after all.
But I thought, why stop there, why not preach the search gospel according to Hari to the occasional tumbleweeds that find this blog or are unlucky enough to follow me on social media and therefore are subjected to multiple notifications everytime I get myself motivated enought to write something here?
And so here we are, an introduction to my newly minted Search Gospel. (Look it has a tag and everything!)